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Downtown Marketing - The Downtown Development Authority has undertaken the exciting mission of marketing Downtown Fort Lauderdale as a "Live, Work and Play" destination. Through an advertising campaign consisting of airport welcome signs, airline magazine ads, and Water Bus signs, the DDA is spreading the word about the many exciting features of our growing downtown, including new residential units, cultural, educational and recreational opportunities and the addition of new, diverse housing choices. The DDA continues to be an advocate for business relocations and expansions. There are numerous partners for this campaign, including Riverwalk, the Performing Arts Center, Stiles, Trammell Crow and CB Richard Ellis. The campaign also contains the development of a new downtown map and brochure.