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  • Writer's pictureDowntownFTL

FTL Focus: Real Estate & Investment Forum

March 14, 2023


From the transformation of downtown to the boom on the beach to introducing the new players in the city, the future of Fort Lauderdale was on full display at last weeks

Fort Lauderdale Focus Real Estate & Investment Forum. Returning for the first time since 2020, the event featured a dynamic afternoon of presentations and panels highlighting the evolution of Fort Lauderdale.


The Big Idea:


Just a few short decades ago, our city was best known as a spring break getaway or a place you move to retire. And just 30 years ago, Downtown had just a handful of office buildings and virtually no residents. Today, 25K residents live in a 2 square mile area and nearly a quarter of the Downtown population moved here in just the last 3 years. Fort Lauderdale is getting its due time in the conversation about our region's tremendous growth. A whole new Fort Lauderdale is emerging in front of our eyes.


Key Highlights on the Transformation of Fort Lauderdale


Jenni Morejon, Fort Lauderdale Downtown Development Authority

  • “Fort Lauderdale is doing what cities around the country aim to do. We are creating growth in a way that makes people want to come and stay here forever.”

Charlie Ladd, Barron Real Estate

  • “Las Olas can be one of the best streets in the country and we’re working on projects that add depth and elevate the street, like The Whitfield.”

Michael Harrison, Hines

  • “We want FAT Village to maintain and build upon its legacy and arts district reputation. We would like to see it as a destination outside of Las Olas and give the area something that doesn’t currently exist. We are not planning to just build buildings, but also programming them so they are true live, work and play spaces.”

Paulee Day, West Marine

  • “Fort Lauderdale showcased a holistic approach when welcoming us to the area. What sets Fort Lauderdale apart is its focus on community, family, friends and memories. It’s not just about money and material, but rather keeping local residents happy and healthy.”

What's Next?:

We're no longer South Florida's best kept secret. The growth and investment on the way will continue to elevate Fort Lauderdale as a world-class destination to live, work, and visit.

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